Local News in a Digital Age
The Pew Research Center published a report in March 2015 analysing the way local news are consumed in three distinct metropolitan areas in the United States: Denver, Colorado; Macon, Georgia; and Sioux City, Iowa. One of the findings of the Pew reports is that minorities — African-Americans in Macon and Hispanics in metropolitan Denver — follow local news more intently than the white people do. The study also suggests that some populations are more engaged with their local news stream, and that this holds across a broader range of topics.
Commenting on the Pew study, Steve Buttry said that ‘news organizations have an opportunity to increase their audience with these segments of their communities if they:
- Successfully reflect the diversity of the community in their coverage
- Provide quality coverage of issues of interest to the community
- Succeed in recruiting and retaining diverse news staffs’.