{"id":4394,"date":"2020-11-11T17:02:32","date_gmt":"2020-11-11T15:02:32","guid":{"rendered":"https:\/\/www.media4change.co\/?p=4394"},"modified":"2021-01-21T14:44:30","modified_gmt":"2021-01-21T12:44:30","slug":"tapkite-pokycio-zurnalistikoje-dalimi-ieskome-rinkodaros-specialisto","status":"publish","type":"post","link":"https:\/\/www.media4change.co\/lt\/tapkite-pokycio-zurnalistikoje-dalimi-ieskome-rinkodaros-specialisto\/","title":{"rendered":"Tapkite poky\u010dio \u017eurnalistikoje dalimi: ie\u0161kome rinkodaros specialisto"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><a href=\"https:\/\/mlunklm8xjeu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.media4change.co\/wp-content\/uploads\/2020\/11\/Marketspec.png\"><img data-opt-id=1793606546  fetchpriority=\"high\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/mlunklm8xjeu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.media4change.co\/wp-content\/uploads\/2021\/01\/Marketspec-450x450-1.png\" alt=\"\" class=\"wp-image-4395\" srcset=\"https:\/\/mlunklm8xjeu.i.optimole.com\/w:450\/h:450\/q:mauto\/f:best\/https:\/\/www.media4change.co\/wp-content\/uploads\/2021\/01\/Marketspec-450x450-1.png 450w, https:\/\/mlunklm8xjeu.i.optimole.com\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/www.media4change.co\/wp-content\/uploads\/2021\/01\/Marketspec-450x450-1.png 300w, https:\/\/mlunklm8xjeu.i.optimole.com\/w:150\/h:150\/q:mauto\/f:best\/https:\/\/www.media4change.co\/wp-content\/uploads\/2021\/01\/Marketspec-450x450-1.png 150w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Netradicin\u012f \u017eurnalistikos model\u012f i\u0161bandysianti \u017einiasklaidos priemon\u0117 kuriama norint i\u0161bandyti inovatyvias, pasaulyje jau pasiteisinusias \u017eurnalistikos praktikas ir j\u0173 finansavimo modelius. Analog\u0173 Lietuvoje neturin\u010dio pilotinio projekto i\u0161skirtinumas \u2013 d\u0117mesys regionams, kokyb\u0119 stiprinantys inovatyv\u016bs \u017eurnalistinio darbo \u012frankiai ir \u012f turinio k\u016brim\u0105 auditorij\u0105 \u012ftrauksianti \u017eurnalistika. Pla\u010diau apie tai \u2013<a href=\"https:\/\/www.media4change.co\/lt\/naujienos\/inovacijos-lietuvos-ziniasklaidoje-kviecia-burtis-zurnalistikos-talentus\/\">&nbsp;prane\u0161ime \u017einiasklaidai<\/a>.<\/p>\n\n\n\n<p>Vienas svarbiausi\u0173 kuriamos \u017einiasklaidos priemon\u0117s tiksl\u0173 \u2013 kurti pasitik\u0117jimu gr\u012fstus santykius su auditorija. Pritaikant \u012ftraukiosios \u017eurnalistikos principus ir interaktyvius sprendimus, bendruomen\u0117s kuratorius (rinkodaros specialistas) kurs ry\u0161\u012f su auditorija ir \u012ftrauks j\u0105 \u012f turinio k\u016brimo procesus. Kartu sieksime, kad su \u017eurnalistais \u012f turinio k\u016brim\u0105 aktyviai \u012fsitraukt\u0173 tiek pa\u017eeid\u017eiam\u0173 socialini\u0173 grupi\u0173 atstovai, tiek ekspertai, tiek kiti region\u0173 gyventojai \u2013 kad kiekvienas naujai kuriam\u0105 \u017einiasklaidos priemon\u0119 gal\u0117t\u0173 vadinti sava.<\/p>\n\n\n\n<p>I\u0161 bendruomen\u0117s kuratoriaus (rinkodaros specialisto) planuojamos pirkti \u0161ios paslaugos: rinkodaros strategijos k\u016brimo ir \u012fgyvendinimo, auditorijos \u012ftraukimo ir komunikacijos su ja palaikymo.<\/p>\n\n\n\n<p>I\u0161 bendruomen\u0117s kuratoriaus (rinkodaros specialisto) tikim\u0117s:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>patirties ruo\u0161iant ir \u012fgyvendinant rezultatais gr\u012fstas rinkodaros strategijas ir kampanijas, taip pat aktyv\u0173 auditorijos \u012fsitraukim\u0105 skatinan\u010dias turinio strategijas ir geb\u0117jim\u0173 kurti turin\u012f rinkodaros tikslais;<\/li><li>iniciatyvumo ie\u0161kant inovatyvi\u0173 sprendim\u0173 vystant \u017einiasklaidos priemon\u0119;<\/li><li>glaudaus bendradarbiavimo su \u017einiasklaidos priemon\u0117s redakcine komanda;<\/li><li>auditorijos analize ir gr\u012f\u017etamuoju auditorijos ry\u0161iu gr\u012fst\u0173 pasi\u016blym\u0173, kaip tobulinti \u017einiasklaidos priemon\u0119, teikimo ir \u012fgyvendinimo;<\/li><li>lankstaus po\u017ei\u016brio ir ry\u017eto eksperimentuoti efektyviai panaudojant turimus ka\u0161tus;<\/li><li>i\u0161radingumo ie\u0161kant partneri\u0173 ir bendradarbiavimo galimybi\u0173;<\/li><li>entuziazmo augti ir kartu auginti ir stiprinti Lietuvos \u017eurnalistik\u0105;<\/li><li>\u017emogaus teisi\u0173 vertybini\u0173 nuostat\u0173.<\/li><\/ul>\n\n\n\n<p>Prisijungus j\u016bs\u0173 laukia:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>lanks\u010dios bendradarbiavimo s\u0105lygos ir atlygis u\u017e strategijos suk\u016brim\u0105 ir jos \u012fgyvendinimo paslaugas;<\/li><li>darbas novatori\u0161koje, dinami\u0161koje ir eksperimentuoti pasiry\u017eusioje komandoje;<\/li><li>unikali patirtis pirmajame Lietuvoje tokio pob\u016bd\u017eio \u017eurnalistikos projekte;<\/li><li>galimyb\u0117 savo \u017einias ir patirt\u012f pasitelkti visuomen\u0117s interesui;<\/li><li>galimyb\u0117 prisid\u0117ti prie Lietuvos \u017eurnalistikos poky\u010dio, inovuoti, taip pat si\u016blyti sprendimus region\u0173, \u017emogaus teisi\u0173 problemoms spr\u0119sti.<\/li><\/ul>\n\n\n\n<p>Sudomino? Savo gyvenimo apra\u0161ym\u0105 iki lapkri\u010dio 23 dienos (imtinai) si\u0173skite el. pa\u0161tu&nbsp;<a href=\"mailto:inovacijos@zmogui.lt\">inovacijos@zmogui.lt<\/a>.<\/p>\n\n\n\n<p>Turi klausim\u0173? Dr\u0105siai klausk el. pa\u0161tu:&nbsp;inovacijos@zmogui.lt.<\/p>\n\n\n\n<p><em>\u201eFuture Investigative Story Lab\u201c \u2013 tai tarptautinis projektas numatantis diegti inovatyvius, pasaulini\u0173 \u017einiasklaidos organizacij\u0173 naudojamus \u017eurnalistinio darbo \u012frankius, pl\u0117toti tiriantiesiems ir region\u0173 \u017eurnalistams palanki\u0105 infrastrukt\u016br\u0105.<\/em><\/p>\n\n\n\n<p>\u201eMedia4Change\u201c \u2013 auk\u0161\u010diausiems standartams \u017einiasklaidoje \u012fkvepiantis, atsaking\u0105 ir eti\u0161k\u0105 \u017eurnalistik\u0105 skatinantis ir \u017emogaus teisi\u0173 vertybi\u0173 \u012fkv\u0117ptas tarptautinis jud\u0117jimas. Programa turi<a href=\"https:\/\/www.media4change.lt\/\">&nbsp;4 pagrindines veiklos sritis<\/a>, tarp kuri\u0173 \u2013 tiriamosios \u017eurnalistikos&nbsp; stiprinimas ir \u017eurnalistikos inovacijos.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.media4change.lt\/\">Kontaktin\u0117 informacija<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nori savo \u017einias ir kompetencijas rinkodaros srityje panaudoti visuomen\u0117s interesui? Matai save dialogo ir ry\u0161io su auditorija k\u016brime? Tarptautinis jud\u0117jimas u\u017e auk\u0161\u010diausi\u0173 standart\u0173 \u017eurnalistik\u0105 \u201eMedia4Change\u201c prie naujos \u017einiasklaidos priemon\u0117s prisijungti kvie\u010dia u\u017e ry\u0161\u012f su auditorija atsaking\u0105 bendruomen\u0117s kuratori\u0173 (rinkodaros specialist\u0105)!<\/p>\n","protected":false},"author":7,"featured_media":4400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-4394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-lt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tapkite poky\u010dio \u017eurnalistikoje dalimi: ie\u0161kome rinkodaros specialisto - Media4Change<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.media4change.co\/lt\/tapkite-pokycio-zurnalistikoje-dalimi-ieskome-rinkodaros-specialisto\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tapkite poky\u010dio \u017eurnalistikoje dalimi: ie\u0161kome rinkodaros specialisto - Media4Change\" \/>\n<meta property=\"og:description\" content=\"Nori savo \u017einias ir kompetencijas rinkodaros srityje panaudoti visuomen\u0117s interesui? Matai save dialogo ir ry\u0161io su auditorija k\u016brime? Tarptautinis jud\u0117jimas u\u017e auk\u0161\u010diausi\u0173 standart\u0173 \u017eurnalistik\u0105 \u201eMedia4Change\u201c prie naujos \u017einiasklaidos priemon\u0117s prisijungti kvie\u010dia u\u017e ry\u0161\u012f su auditorija atsaking\u0105 bendruomen\u0117s kuratori\u0173 (rinkodaros specialist\u0105)!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.media4change.co\/lt\/tapkite-pokycio-zurnalistikoje-dalimi-ieskome-rinkodaros-specialisto\/\" \/>\n<meta property=\"og:site_name\" content=\"Media4Change\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/media4change.co\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-11T15:02:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-21T12:44:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mlunklm8xjeu.i.optimole.com\/w:285\/h:187\/q:mauto\/f:best\/https:\/\/www.media4change.co\/wp-content\/uploads\/2021\/01\/Marketspec-285x187-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"285\" \/>\n\t<meta property=\"og:image:height\" content=\"187\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Diana Zeringyt\u0117\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Media4ChangeCo\" \/>\n<meta name=\"twitter:site\" content=\"@Media4ChangeCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diana Zeringyt\u0117\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.media4change.co\/lt\/tapkite-pokycio-zurnalistikoje-dalimi-ieskome-rinkodaros-specialisto\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.media4change.co\/lt\/tapkite-pokycio-zurnalistikoje-dalimi-ieskome-rinkodaros-specialisto\/\"},\"author\":{\"name\":\"Diana Zeringyt\u0117\",\"@id\":\"https:\/\/www.media4change.co\/lt\/#\/schema\/person\/b91ad8fe315c80c57a615cdc272709c7\"},\"headline\":\"Tapkite poky\u010dio \u017eurnalistikoje dalimi: ie\u0161kome rinkodaros specialisto\",\"datePublished\":\"2020-11-11T15:02:32+00:00\",\"dateModified\":\"2021-01-21T12:44:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.media4change.co\/lt\/tapkite-pokycio-zurnalistikoje-dalimi-ieskome-rinkodaros-specialisto\/\"},\"wordCount\":426,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.media4change.co\/lt\/tapkite-pokycio-zurnalistikoje-dalimi-ieskome-rinkodaros-specialisto\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mlunklm8xjeu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.media4change.co\/wp-content\/uploads\/2021\/01\/Marketspec-285x187-1.png\",\"articleSection\":[\"Uncategorized @lt\"],\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.media4change.co\/lt\/tapkite-pokycio-zurnalistikoje-dalimi-ieskome-rinkodaros-specialisto\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.media4change.co\/lt\/tapkite-pokycio-zurnalistikoje-dalimi-ieskome-rinkodaros-specialisto\/\",\"url\":\"https:\/\/www.media4change.co\/lt\/tapkite-pokycio-zurnalistikoje-dalimi-ieskome-rinkodaros-specialisto\/\",\"name\":\"Tapkite poky\u010dio \u017eurnalistikoje dalimi: ie\u0161kome rinkodaros specialisto - 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