{"id":4380,"date":"2020-11-16T16:57:46","date_gmt":"2020-11-16T14:57:46","guid":{"rendered":"https:\/\/www.media4change.co\/?p=4380"},"modified":"2021-02-22T14:03:45","modified_gmt":"2021-02-22T12:03:45","slug":"domina-ziniasklaidos-poveikio-tyrimai-itraukiosios-zurnalistikos-projektas-iesko-analitiko-es","status":"publish","type":"post","link":"https:\/\/www.media4change.co\/lt\/domina-ziniasklaidos-poveikio-tyrimai-itraukiosios-zurnalistikos-projektas-iesko-analitiko-es\/","title":{"rendered":"Domina \u017einiasklaidos poveikio tyrimai? \u012etraukiosios \u017eurnalistikos projektas ie\u0161ko analitiko (-\u0117s)"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/mlunklm8xjeu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.media4change.co\/wp-content\/uploads\/2020\/11\/ANalitikas.png\"><img data-opt-id=371253533  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlunklm8xjeu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.media4change.co\/wp-content\/uploads\/2021\/01\/ANalitikas-450x450-1.png\" alt=\"\" class=\"wp-image-4381\" width=\"362\" height=\"362\" srcset=\"https:\/\/mlunklm8xjeu.i.optimole.com\/w:450\/h:450\/q:mauto\/f:best\/https:\/\/www.media4change.co\/wp-content\/uploads\/2021\/01\/ANalitikas-450x450-1.png 450w, https:\/\/mlunklm8xjeu.i.optimole.com\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/www.media4change.co\/wp-content\/uploads\/2021\/01\/ANalitikas-450x450-1.png 300w, https:\/\/mlunklm8xjeu.i.optimole.com\/w:150\/h:150\/q:mauto\/f:best\/https:\/\/www.media4change.co\/wp-content\/uploads\/2021\/01\/ANalitikas-450x450-1.png 150w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Netradicin\u012f \u017eurnalistikos model\u012f i\u0161bandysianti \u017einiasklaidos priemon\u0117 kuriama norint i\u0161bandyti inovatyvias, pasaulyje jau pasiteisinusias \u017eurnalistikos praktikas ir j\u0173 finansavimo modelius. Analog\u0173 Lietuvoje neturin\u010dio pilotinio projekto i\u0161skirtinumas \u2013 d\u0117mesys regionams, kokyb\u0119 stiprinantys inovatyv\u016bs \u017eurnalistinio darbo \u012frankiai ir \u012f turinio k\u016brim\u0105 auditorij\u0105 \u012ftrauksianti \u017eurnalistika. Pla\u010diau apie tai \u2013<a href=\"https:\/\/www.media4change.co\/lt\/naujienos\/inovacijos-lietuvos-ziniasklaidoje-kviecia-burtis-zurnalistikos-talentus\/\">&nbsp;prane\u0161ime \u017einiasklaidai<\/a>.<\/p>\n\n\n\n<p>Vienas svarbiausi\u0173 kuriamos \u017einiasklaidos priemon\u0117s tiksl\u0173 \u2013 kurti pasitik\u0117jimu gr\u012fstus santykius su auditorija. Poveikio analitikui (-ei) tikim\u0117s patik\u0117ti \u0161io santykio bei turinio poveikio steb\u0117sen\u0105. Pritaikant \u012ftraukiosios \u017eurnalistikos (angl.&nbsp;<em>engaged journalism<\/em>) principus ir interaktyvius sprendimus, \u017eurnalistini\u0173 darb\u0173 poveikio analitikas (-\u0117) kvies sekti, kok\u012f efekt\u0105 sukuria m\u016bs\u0173 auditorijos inspiruoti darbai.<\/p>\n\n\n\n<p>Kartu sieksime, kad su \u017eurnalistais \u012f turinio k\u016brim\u0105 aktyviai \u012fsitraukt\u0173 tiek pa\u017eeid\u017eiam\u0173 socialini\u0173 grupi\u0173 atstovai, tiek ekspertai, tiek kiti region\u0173 gyventojai \u2013 kad kiekvienas naujai kuriam\u0105 \u017einiasklaidos priemon\u0119 gal\u0117t\u0173 vadinti sava.<\/p>\n\n\n\n<p>I\u0161 poveikio analitiko (-\u0117s) planuojamos pirkti \u0161ios paslaugos: poveikio matavimo metodologijos sudarymo, matavimo strategijos suk\u016brimo ir jos \u012fgyvendinimo, rezultat\u0173 apibendrinimo ir j\u0173 pateikimo visuomenei darbai.<\/p>\n\n\n\n<p>I\u0161 \u017eurnalistini\u0173 darb\u0173 poveikio analitiko (-\u0117s) tikim\u0117s:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>duomen\u0173 analiz\u0117s, sisteminimo ir apibendrinimo metod\u0173 i\u0161manymo;<\/li><li>geb\u0117jimo analizuoti ir apibendrinti informacij\u0105 tiriant kuriamo turinio poveik\u012f;<\/li><li>dom\u0117jimosi \u017eurnalistika ir \u017einiasklaidos kuriamu poveikiu;<\/li><li>privalumas \u2013 medij\u0173 analiz\u0117s ir \u017einiasklaidos tyrim\u0173 metod\u0173 i\u0161manymas;<\/li><li>geb\u0117jimas sud\u0117ting\u0105, moksliniais metodais paremt\u0105 informacij\u0105 pateikti visuomenei suprantamais ir j\u0105 \u012ftraukian\u010diais metodais;<\/li><li>operatyvumo bei glaudaus bendradarbiavimo su \u017einiasklaidos priemon\u0117s redakcine komanda, teikiant poveikio analiz\u0117s rezultat\u0173 gr\u012f\u017etam\u0105j\u012f ry\u0161\u012f;<\/li><li>poveikio analiz\u0117s rezultatais gr\u012fst\u0173 pasi\u016blym\u0173, kaip tobulinti \u017einiasklaidos priemon\u0119, teikimo ir \u012fgyvendinimo;&nbsp;<\/li><li>m\u0117nesinio ir metinio poveikio analiz\u0117s ataskait\u0173 teikimo;<\/li><li>aktyvaus \u012fsitraukimo kuriant ir vystant \u017einiasklaidos priemon\u0119, entuziazmo augti ir kartu auginti ir stiprinti Lietuvos \u017eurnalistik\u0105;<\/li><li>\u017emogaus teisi\u0173 vertybini\u0173 nuostat\u0173.<\/li><\/ul>\n\n\n\n<p>Prisijungus laukia:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>lanks\u010dios bendradarbiavimo s\u0105lygos ir atlygis u\u017e analiz\u0117s teikiamas paslaugas;<\/li><li>darbas novatori\u0161koje, dinami\u0161koje ir eksperimentuoti pasiry\u017eusioje komandoje;<\/li><li>unikali patirtis pirmajame Lietuvoje tokio pob\u016bd\u017eio \u017eurnalistikos projekte;<\/li><li>galimyb\u0117 savo \u017einias ir patirt\u012f pasitelkti visuomen\u0117s interesui;<\/li><li>galimyb\u0117 prisid\u0117ti prie Lietuvos \u017eurnalistikos poky\u010dio, inovuoti, taip pat si\u016blyti sprendimus region\u0173, \u017emogaus teisi\u0173 problemoms spr\u0119sti.<\/li><\/ul>\n\n\n\n<p>Sudomino? Savo gyvenimo apra\u0161ym\u0105 iki lapkri\u010dio 23 dienos (imtinai) si\u0173skite el. pa\u0161tu&nbsp;<a href=\"mailto:inovacijos@zmogui.lt\">inovacijos@zmogui.lt<\/a>.<\/p>\n\n\n\n<p>Turi klausim\u0173? Dr\u0105siai klausk el. pa\u0161tu:&nbsp;inovacijos@zmogui.lt.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>\u201eFuture Investigative Story Lab\u201c \u2013 tai tarptautinis projektas numatantis diegti inovatyvius, pasaulini\u0173 \u017einiasklaidos organizacij\u0173 naudojamus \u017eurnalistinio darbo \u012frankius, pl\u0117toti tiriantiesiems ir region\u0173 \u017eurnalistams palanki\u0105 infrastrukt\u016br\u0105.<\/em><\/p>\n\n\n\n<p>\u201eMedia4Change\u201c \u2013 auk\u0161\u010diausiems standartams \u017einiasklaidoje \u012fkvepiantis, atsaking\u0105 ir eti\u0161k\u0105 \u017eurnalistik\u0105 skatinantis ir \u017emogaus teisi\u0173 vertybi\u0173 \u012fkv\u0117ptas tarptautinis jud\u0117jimas. Programa turi<a href=\"https:\/\/www.media4change.lt\/\">&nbsp;4 pagrindines veiklos sritis<\/a>, tarp kuri\u0173 \u2013 tiriamosios \u017eurnalistikos&nbsp; stiprinimas ir \u017eurnalistikos inovacijos.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.media4change.lt\/\">Kontaktin\u0117 informacija<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u017diniasklaida yra tavo tyrin\u0117jimo objektas? Poveikio matavimo tyrimuose nardai kaip \u017euvis vandeny? Tarptautinis jud\u0117jimas u\u017e auk\u0161\u010diausi\u0173 standart\u0173 \u017eurnalistik\u0105 \u201eMedia4Change\u201c prie naujos \u017einiasklaidos priemon\u0117s prisijungti kvie\u010dia \u017eurnalistini\u0173 darb\u0173 poveikio analitik\u0105 (-\u0119), atsaking\u0105 u\u017e naujos \u017einiasklaidos priemon\u0117s turinio poveikio steb\u0117sen\u0105 ir analiz\u0119 bei rezultat\u0173 komunikacij\u0105 visuomenei.<\/p>\n","protected":false},"author":7,"featured_media":4390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-4380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-lt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Domina \u017einiasklaidos poveikio tyrimai? \u012etraukiosios \u017eurnalistikos projektas ie\u0161ko analitiko (-\u0117s) - Media4Change<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.media4change.co\/lt\/domina-ziniasklaidos-poveikio-tyrimai-itraukiosios-zurnalistikos-projektas-iesko-analitiko-es\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Domina \u017einiasklaidos poveikio tyrimai? \u012etraukiosios \u017eurnalistikos projektas ie\u0161ko analitiko (-\u0117s) - Media4Change\" \/>\n<meta property=\"og:description\" content=\"\u017diniasklaida yra tavo tyrin\u0117jimo objektas? Poveikio matavimo tyrimuose nardai kaip \u017euvis vandeny? Tarptautinis jud\u0117jimas u\u017e auk\u0161\u010diausi\u0173 standart\u0173 \u017eurnalistik\u0105 \u201eMedia4Change\u201c prie naujos \u017einiasklaidos priemon\u0117s prisijungti kvie\u010dia \u017eurnalistini\u0173 darb\u0173 poveikio analitik\u0105 (-\u0119), atsaking\u0105 u\u017e naujos \u017einiasklaidos priemon\u0117s turinio poveikio steb\u0117sen\u0105 ir analiz\u0119 bei rezultat\u0173 komunikacij\u0105 visuomenei.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.media4change.co\/lt\/domina-ziniasklaidos-poveikio-tyrimai-itraukiosios-zurnalistikos-projektas-iesko-analitiko-es\/\" \/>\n<meta property=\"og:site_name\" content=\"Media4Change\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/media4change.co\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-16T14:57:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-22T12:03:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mlunklm8xjeu.i.optimole.com\/w:285\/h:187\/q:mauto\/f:best\/https:\/\/www.media4change.co\/wp-content\/uploads\/2021\/01\/arrow-4465292_1920-285x187-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"285\" \/>\n\t<meta property=\"og:image:height\" content=\"187\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Diana Zeringyt\u0117\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Media4ChangeCo\" \/>\n<meta name=\"twitter:site\" content=\"@Media4ChangeCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diana Zeringyt\u0117\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.media4change.co\/lt\/domina-ziniasklaidos-poveikio-tyrimai-itraukiosios-zurnalistikos-projektas-iesko-analitiko-es\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.media4change.co\/lt\/domina-ziniasklaidos-poveikio-tyrimai-itraukiosios-zurnalistikos-projektas-iesko-analitiko-es\/\"},\"author\":{\"name\":\"Diana Zeringyt\u0117\",\"@id\":\"https:\/\/www.media4change.co\/lt\/#\/schema\/person\/78f3a59c1fa3c8b3b781d4d3c0912b22\"},\"headline\":\"Domina \u017einiasklaidos poveikio tyrimai? 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Poveikio matavimo tyrimuose nardai kaip \u017euvis vandeny? 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