{"id":27738,"date":"2026-08-31T14:23:58","date_gmt":"2026-08-31T11:23:58","guid":{"rendered":"https:\/\/www.media4change.co\/?p=27738"},"modified":"2026-08-31T14:54:38","modified_gmt":"2026-08-31T11:54:38","slug":"kaip-jusu-redakcijai-pasiekti-jaunesnes-auditorijas","status":"publish","type":"post","link":"https:\/\/www.media4change.co\/lt\/kaip-jusu-redakcijai-pasiekti-jaunesnes-auditorijas\/","title":{"rendered":"Kaip J\u016bs\u0173 redakcijai pasiekti jaunesnes auditorijas?"},"content":{"rendered":"
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\"\"<\/figure>\n<\/div>\n\n\n

Vis da\u017eniau, ypa\u010d i\u0161 vietos ir region\u0173 redakcij\u0173, girdime klausim\u0105, kaip pasiekti jaunesnius nei 30 met\u0173 \u017emones, kai n\u0117ra atskiros auditorij\u0173 komandos, o laik\u0105 ir i\u0161teklius tenka atid\u017eiai skai\u010diuoti. Tod\u0117l kvie\u010diame kartu ie\u0161koti prakti\u0161k\u0173 sprendim\u0173.<\/p>\n\n\n\n

Po pirmosios sesijos i\u0161sine\u0161ite konkret\u0173 plan\u0105 ir 2\u20133 realisti\u0161kas id\u0117jas, kurias gal\u0117site i\u0161bandyti savo redakcijoje.<\/p>\n\n\n\n

\ud83d\udcc5 Pirmoji sesija:<\/strong> 2026 m. rugs\u0117jo 17 d.
\ud83d\udcbb Formatas: <\/strong>nuotoliu
\u23f3 Trukm\u0117:<\/strong> 4 valandos [su pertraukomis]
\ud83c\udf10 Kalba: <\/strong>angl\u0173
<\/a> \ud83d\udc65 Kam skirta: <\/strong>\u017eurnalistams, redaktoriams ir kitiems redakcij\u0173 komandos nariams, norintiems geriau pasiekti jaunesnes auditorijas
\ud83d\udc49 Registracija<\/strong>: pildykite registracijos form\u0105<\/a><\/p>\n\n\n\n

K\u0105 veiksime?<\/h2>\n\n\n\n

\ud83d\udd0e Geriau suprasime jaunesnes auditorijas
Nagrin\u0117sime, kaip jaunesni nei 30 met\u0173 \u017emon\u0117s atranda ir seka naujienas, kas lemia j\u0173 pasirinkimus ir k\u0105 tai rei\u0161kia redakcijoms. Remsim\u0117s realiais auditorij\u0173 elgsenos duomenimis, konkre\u010diais pavyzd\u017eiais ir dalyvaujan\u010di\u0173 redakcij\u0173 patirtimi.<\/p>\n\n\n\n

\ud83e\udde9 \u012esivertinsime savo galimybes
Naudodamiesi auditorij\u0173 \u012ftraukimo matrica, vertinsime, kokie formatai ir platformos labiausiai tinka j\u016bs\u0173 redakcijai, kiek i\u0161tekli\u0173 jiems reik\u0117t\u0173 ir koki\u0173 rezultat\u0173 b\u016bt\u0173 realu tik\u0117tis.<\/p>\n\n\n

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Auditorij\u0173 strateg\u0117 ir tyr\u0117ja Dominika Stawarz<\/figcaption><\/figure>\n<\/div>\n\n\n

\ud83c\udfaf Pasirinksime, k\u0105 verta i\u0161bandyti
Kiekviena redakcija susidarys konkret\u0173 veiksm\u0173 plan\u0105 ir pasirinks 2\u20133 id\u0117jas, kurias gal\u0117s \u012fgyvendinti per ateinan\u010dius du m\u0117nesius.<\/p>\n\n\n\n

Mokymus ves Dominika Stawarz<\/h2>\n\n\n\n

Dominika dirba su nepriklausomomis redakcijomis Centrin\u0117je ir Ryt\u0173 Europoje. Jos darbas remiasi tyrimais ir realiais auditorij\u0173 elgsenos duomenimis. Dominika taip pat bendradarbiauja su tarptautin\u0117mis organizacijomis, tarp j\u0173 \u201eAmnesty International\u201c, ir konsultavo LIMENet paramos gav\u0117jus Lenkijoje.<\/p>\n\n\n\n

Mokymai bus pritaikyti dalyvaujan\u010dioms redakcijoms. Prie\u0161 pirm\u0105j\u0105 sesij\u0105 Dominika atsi\u0173s trump\u0105 apklaus\u0105 ir susipa\u017eins su j\u016bs\u0173 jau taikomomis auditorij\u0173 \u012ftraukimo praktikomis. <\/p>\n\n\n\n

Nuo id\u0117jos iki rezultat\u0173<\/h2>\n\n\n\n

Tarp dviej\u0173 susitikim\u0173 prakti\u0161kai i\u0161bandysite pasirinktas id\u0117jas ir steb\u0117site, kaip jos veikia j\u016bs\u0173 redakcijoje.<\/p>\n\n\n\n

\ud83d\udcc5 Antrasis nuotolinis susitikimas: 2026 m. lapkri\u010dio 16 d., 4h<\/p>\n\n\n\n

Jo metu kartu analizuosime, k\u0105 i\u0161band\u0117te, kas suveik\u0117, kas nustebino, o ko verta atsisakyti ar imtis kitaip. Tikslas \u2013 pad\u0117ti pavienius eksperimentus paversti nuoseklaus redakcijos darbo dalimi.<\/p>\n\n\n\n

Kadangi abi sesijos sudaro vientis\u0105 proces\u0105, kvie\u010diame registruotis tuos dalyvius, kurie gal\u0117s dalyvauti abiejuose susitikimuose ir tarp j\u0173 i\u0161bandyti pasirinktus sprendimus.<\/p>\n\n\n\n

Registracija atvira iki rugs\u0117jo 3d. Viet\u0173 skai\u010dius ribotas. Su atrinktais dalyviais susisieksime el. pa\u0161tu rugs\u0117jo 14d.<\/strong><\/p>\n\n\n\n

\ud83d\udc49 Registruotis \u012f sesij\u0105<\/a><\/p>\n\n\n\n

\n\n\n\n

Prisijunk prie \u201eMedia4Change\u201c bendruomen\u0117s<\/h2>\n\n\n\n

Tapk dalimi erdv\u0117s, kur prasminga \u017eurnalistika randa savo \u017emones.<\/p>\n\n\n\n

\u201eMedia4Change\u201c bendruomen\u0117 kartu su LIMENet partneriais visoje Europoje jungia vietos redakcijas, k\u016br\u0117jus, ekspertus ir auditorijas, siekdama stiprinti pasitik\u0117jim\u0105, tvarum\u0105 ir inovacijas \u017einiasklaidoje.<\/p>\n\n\n\n

\u010cia susitinka \u017emon\u0117s, kuriems r\u016bpi \u017eurnalistika, kurianti pokyt\u012f, \u2013 medijos, atliepian\u010dios savo auditorij\u0173 poreikius ir siekius.<\/p>\n\n\n\n

\ud83d\udc49 Prisijunk prie m\u016bs\u0173 platformos<\/a> ir atrask bendramin\u010di\u0173 tinkl\u0105, mentoryst\u0117s galimybes bei iniciatyvas, kurios padeda \u017eurnalistikai augti kartu su savo auditorijomis.<\/p>\n\n\n\n

\n\n\n\n

Apie LIMENet<\/h2>\n\n\n\n

LIMENet vykdo konsorciumas, kuriam vadovauja Briuselyje \u012fsik\u016br\u0119s Medij\u0173 \u012fvairov\u0117s institutas (\u201eMedia Diversity Institute Global\u201c), bendradarbiaudamas su Medij\u0173 \u012fvairov\u0117s institutu Vakar\u0173 Balkanuose (Serbija), \u201eMedia4Change\u201c (Lietuva) ir SDRP.EU (Lenkija).<\/p>\n\n\n\n

LIMENet projekt\u0105 finansuoja Europos S\u0105jungos programa \u201eK\u016brybi\u0161ka Europa\u201c.<\/p>\n\n\n\n

Daugiau apie projekt\u0105<\/a><\/p>\n\n\n

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\"\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u201eMedia4Change\u201c kvie\u010dia Lietuvos \u017eurnalistus, redaktorius ir kitus redakcij\u0173 atstovus \u012f dviej\u0173 dali\u0173 mokym\u0173 cikl\u0105 apie jaunesni\u0173 auditorij\u0173 pasiekim\u0105. \u010cia neie\u0161kosime vieno universalaus recepto \u2013 dirbsite su savo redakcijos situacija, auditorija ir galimyb\u0117mis.<\/p>\n","protected":false},"author":17,"featured_media":27789,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-27738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-lt"],"acf":[],"yoast_head":"\nKaip J\u016bs\u0173 redakcijai pasiekti jaunesnes auditorijas? - Media4Change<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.media4change.co\/lt\/kaip-jusu-redakcijai-pasiekti-jaunesnes-auditorijas\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaip J\u016bs\u0173 redakcijai pasiekti jaunesnes auditorijas? 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