{"id":27082,"date":"2024-07-05T10:54:00","date_gmt":"2024-07-05T07:54:00","guid":{"rendered":"https:\/\/www.media4change.co\/?p=27082"},"modified":"2025-09-11T10:54:41","modified_gmt":"2025-09-11T07:54:41","slug":"kada-islosia-skaitytojai-2","status":"publish","type":"post","link":"https:\/\/www.media4change.co\/lt\/kada-islosia-skaitytojai-2\/","title":{"rendered":"Kada i\u0161lo\u0161ia skaitytojai?"},"content":{"rendered":"\n

Kai BENDRA.lt publikavo tekst\u0105 apie lo\u0161im\u0173 pasekmes \u201eTarp jauki\u0173 lo\u0161im\u0173 nam\u0173 sien\u0173 su\u017elugdyti \u017emon\u0117s\u201c<\/a>, darsyk i\u0161 naujo perskai\u010diau \u0161\u012f T. Bal\u017eeko komentar\u0105. Viena vertus, jis parodo, kaip stipriai \u017einiasklaida gali tapatintis su savo reklam\u0173 u\u017esakovais ir prad\u0117ti atstovauti j\u0173 interesams. Kita vertus, kaip nejautriai suskamb\u0117jo fraz\u0117 apie priklausomybi\u0173 turin\u010dius \u017emones, kurie taip pat yra \u017einiasklaidos vartotojai, prenumeratoriai, skaitytojai, \u2013 \u201ejie nepatinka\u201c. <\/p>\n\n\n\n

Lo\u0161im\u0173 draudimo tema itin aktuali, ypa\u010d dabar, kai Seimas svarsto galimyb\u0119 nuo 2025 m. v\u0117l u\u017edrausti azartini\u0173 \u017eaidim\u0173 reklam\u0105. 2021 m. jau \u012fsigaliojo draudimas reklamuoti azartinius lo\u0161imus, bet valstyb\u0117s siekis ne visai pavyko \u2013 liko galimyb\u0117 reklamuoti lo\u0161imus organizuojan\u010di\u0173 bendrovi\u0173 pavadinimus ar preki\u0173 \u017eenklus, kuo ir naudojasi lo\u0161im\u0173 verslai. Tad bandoma i\u0161 naujo. Ir \u0161iame interes\u0173 m\u016b\u0161yje ma\u017eiausiai girdisi priklausomybi\u0173 turin\u010di\u0173 asmen\u0173 balsai.<\/p>\n\n\n\n

Min\u0117tas komentaras, man regis, gerai iliustruoja BENDRA.lt minimas problemas. Kad ir ta nejautri fraz\u0117 apie nepatinkan\u010dius \u017emones, pasak \u017eurnalist\u0117s Rasos Mileryst\u0117s, kalbintos psicholog\u0117s Gabriel\u0117s Glu\u0161auskait\u0117s, ken\u010diantieji nuo lo\u0161im\u0173 priklausomybi\u0173 da\u017enai gyvena su stigma, lieka nesuprasti, nepatinkantys. <\/p>\n\n\n\n

Reklama normalizuoja lo\u0161im\u0173 praktikas, tad ie\u0161koti pagalbos tampa dar sud\u0117tingiau. Nors,\u00a0kaip sako advokatas Andrius Kri\u0161tapavi\u010dius<\/a>, pasitaiko ir ambicing\u0173 bandym\u0173 priversti valstyb\u0119 prisiimti atsakomyb\u0119 \u2013 vienas Lietuvos gyventojas kreip\u0117si \u012f Konstitucin\u012f Teism\u0105, nes buvo \u012fsitikin\u0119s, kad nepakankamai reguliuojamos reklamos buvo pagrindinis faktorius \u012fninkant \u012f la\u017eybas.\u00a0<\/p>\n\n\n\n

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Pexels nuotr.<\/figcaption><\/figure>\n\n\n\n

BENDRA.lt publikacija praskleid\u017eia u\u017euolaidas ir kiek i\u0161samiau papasakoja, kaip gyvena turintys priklausomybi\u0173 nuo lo\u0161im\u0173, kaip kasmet did\u0117ja pra\u0161an\u010di\u0173j\u0173 nebe\u012fleisti j\u0173 \u012f lo\u0161im\u0173 namus skai\u010dius, kaip ple\u010diasi \u0161i rinka. Vis d\u0117lto kartais pritr\u016bko atidos ir tikslumo \u2013 pa\u0161nekovai vietomis tik sp\u0117lioja apie problemas, bet j\u0173 mintys vis vien randa keli\u0105 \u012f citat\u0105 ir lieka nepatikrintos. <\/p>\n\n\n\n

Pavyzd\u017eiui, lo\u0161im\u0173 punkte dirbusi pa\u0161nekov\u0117 sp\u0117ja, kad moterys \u201ene pa\u010dios lo\u0161ia, o atiduoda paskyr\u0105 nepilname\u010diams vaikams\u201c, ir i\u0161kart \u201epriduria, kad toks elgesys neatsakingas, nes nepilname\u010diai, jos manymu, dar lengviau gali tapti priklausomi\u201c. Kaip skaitytoja, lieku pasimetusi \u2013 ar i\u0161 tikr\u0173j\u0173 tai paplitusi praktika, ar \u010dia tik vienos pa\u0161nekov\u0117s sp\u0117jimas? Ypa\u010d kai pa\u010diame tekste yra nurodoma, kad pa\u0161nekov\u0117 tik \u012ftaria taip esant.<\/p>\n\n\n\n

Kitas atvejis \u2013 pa\u0161nekov\u0117 sako gird\u0117jusi, kad \u201eaparatai taip u\u017eprogramuoti, jog ty\u010dia neleist\u0173 laim\u0117ti\u201c. A\u0161 taip pat esu tai gird\u0117jusi, bet ne\u017einau, ar tai tiesa. Ta\u010diau jei \u0161is sakinys atsiranda tekste, tik\u0117\u010diausi, kad jis bus fakti\u0161kai tikslus, ir mes su\u017einosime, ar taip i\u0161 ties\u0173 yra. Tai visi\u0161kai adekvatus ir nat\u016bralus auditorijos l\u016bkestis \u2013 su\u017einoti duomenimis ir faktais pagr\u012fstas problemas ir taip geriau suprasti, kas vyksta Lietuvoje. <\/p>\n\n\n\n

Jau esu min\u0117jusi anks\u010diau nepriklausomos tiriamosios \u017eurnalistikos atstovo Nilso Hansono profesinius patarimus kolegoms, kuriais jis vadovaujasi pats ir kuriuos ne kart\u0105 yra pristat\u0119s tarptautinei \u017eurnalist\u0173 bendruomenei, kad atskleist\u0173, ar pa\u0161nekov\u0173 pateikti duomenys tiksl\u016bs, ir priekabiai skaityt\u0173 kiekvien\u0105 teksto eilut\u0119 (angl. line-by-line fact-checking<\/em>). \u0160is tikrinimo b\u016bdas u\u017etikrina, kad skaitytojus pasieks tik patikrinta informacija ir jie, perfrazuojant teksto tem\u0105, i\u0161lo\u0161 kokybi\u0161kos \u017eurnalistikos rinkoje.<\/p>\n\n\n\n

Jei nor\u0117tum\u0117te pasidalyti ir savo \u012fsp\u016bd\u017eiais d\u0117l BENDRA turinio \u2013 visada laukiu J\u016bs\u0173 lai\u0161k\u0173 el.\u00a0pa\u0161tu\u00a0etika@bendra.lt. Visk\u0105 pa\u017eadu perskaityti, o aktualiausias \u017einutes b\u016btinai aptarsime su \u017eurnalistais ir Jums atsakysime.<\/p>\n\n\n\n

\n\n\n\n

\u0160is darbas parengtas Bendra.lt \u012fgyvendinant Europos S\u0105jungos\u00a0PERSPECTIVES<\/a>\u00a0projekt\u0105.\u00a0

Darbas i\u0161 dalies finansuojamas Europos S\u0105jungos. I\u0161sakyti po\u017ei\u016briai ir nuomon\u0117s yra tik autoriaus\u00a0 \u00a0 \u00a0(-i\u0173) ir neb\u016btinai atspindi Europos S\u0105jungos ar Europos Komisijos po\u017ei\u016br\u012f ir pozicij\u0105. Nei Europos S\u0105junga, nei pagalb\u0105 teikianti institucija negali b\u016bti laikomos atsakingomis.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

\u201eMan, kaip ir jums, nepatinka priklausomybi\u0173 kankinami \u017emon\u0117s\u201c, \u2013 \u0161iemet ra\u0161\u0117 portalo \u201e15min\u201c direktorius Tomas Bal\u017eekas, prie\u0161in\u0119sis lo\u0161im\u0173 reklamos draudimui ir j\u012f siedamas su \u017einiasklaidos i\u0161likimu savo komentare \u201eU\u017edrauskite \u017einiasklaid\u0105\u201c. Kitais \u017eod\u017eiais tariant, jei seksis lo\u0161im\u0173 verslams, seksis ir \u017einiasklaidai. <\/p>\n","protected":false},"author":12,"featured_media":22105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-27082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-lt"],"acf":[],"yoast_head":"\nKada i\u0161lo\u0161ia skaitytojai? - Media4Change<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.media4change.co\/lt\/kada-islosia-skaitytojai-2\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kada i\u0161lo\u0161ia skaitytojai? - Media4Change\" \/>\n<meta property=\"og:description\" content=\"\u201eMan, kaip ir jums, nepatinka priklausomybi\u0173 kankinami \u017emon\u0117s\u201c, \u2013 \u0161iemet ra\u0161\u0117 portalo \u201e15min\u201c direktorius Tomas Bal\u017eekas, prie\u0161in\u0119sis lo\u0161im\u0173 reklamos draudimui ir j\u012f siedamas su \u017einiasklaidos i\u0161likimu savo komentare \u201eU\u017edrauskite \u017einiasklaid\u0105\u201c. 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