{"id":19363,"date":"2023-11-07T08:57:00","date_gmt":"2023-11-07T06:57:00","guid":{"rendered":"https:\/\/www.media4change.co\/?p=19363"},"modified":"2024-01-31T16:25:10","modified_gmt":"2024-01-31T14:25:10","slug":"kodel-isteigeme-auditorijos-atstovo-pareigybe-ir-ka-tai-reiskia-musu-skaitytojams","status":"publish","type":"post","link":"https:\/\/www.media4change.co\/lt\/kodel-isteigeme-auditorijos-atstovo-pareigybe-ir-ka-tai-reiskia-musu-skaitytojams\/","title":{"rendered":"Kod\u0117l \u012fsteig\u0117me auditorijos atstovo pareigyb\u0119 ir k\u0105 tai rei\u0161kia m\u016bs\u0173 skaitytojams"},"content":{"rendered":"\n

Tinklalaid\u0117je sve\u010diavosi \u012ftraukiosios platformos \u012fk\u016br\u0117ja ir \u201eMedia4Change\u201c vadov\u0117 Neringa Jur\u010diukonyt\u0117 ir Bendra.lt auditorijos atstov\u0117, Lietuvos \u012fvairov\u0117s chartijos vadov\u0117 Rugil\u0117 Trumpyt\u0117.<\/p>\n\n\n\n

Neringa, kas yra auditorijos atstovas?<\/strong><\/p>\n\n\n\n

Auditorijos atstovas \u017ei\u016bri, ar mes gerai \u012fgyvendiname savo misij\u0105, ar veikiame pagal savo manifest\u0105 ir etikos kodeks\u0105. Labai d\u017eiaugiam\u0117s gal\u0117dami i\u0161bandyti \u0161i\u0105 praktik\u0105 Lietuvoje. Man pa\u010diai yra tek\u0119 daug skaityti ir dom\u0117tis, kokia yra pasaulin\u0117 patirtis. Lietuvoje mums pritr\u016bko ger\u0173j\u0173 praktik\u0173, turb\u016bt esame vieni pirm\u0173j\u0173. Ir labai d\u017eiaugiuosi, kad Rugil\u0117 Trumpyt\u0117 atsiliep\u0117 \u012f m\u016bs\u0173 kvietim\u0105, pasi\u016blym\u0105, nes teko ilgai pagalvoti, kas gal\u0117t\u0173 b\u016bti auditorijos atstovu, mat jam tenka sud\u0117tinga misija.<\/p>\n\n\n\n

\"\"
\u201eMedia4Change\u201c vadov\u0117 Neringa Jur\u010diukonyt\u0117<\/figcaption><\/figure><\/div>\n\n\n\n

Rugile, kokia tavo misija redakcijoje?<\/strong><\/p>\n\n\n\n

Prisimenu, kai Neringa pristat\u0117 Bendra.lt redakcijos manifest\u0105, kur\u012f para\u0161\u0117 kartu. Komanda nebuvo didel\u0117, ir dabar n\u0117ra didel\u0117, bet sus\u0117do kartu ir kalb\u0117josi, kaip jie nori dirbti. Tu turi toki\u0105 unikali\u0105 galimyb\u0119 nuo nulio kurti nauj\u0105 tradicij\u0105. Perskai\u010diau manifest\u0105. I\u0161 ties\u0173 jis vienas man ne tai kad gra\u017eiausi\u0173, bet i\u0161 profesin\u0117s \u017eurnalistikos pus\u0117s para\u0161yt\u0173 su vertyb\u0117mis ir nuostatomis susijusi\u0173 tekst\u0173, kokius standartus kelia kolegos vieni kitiems. Perskai\u010diusi manifest\u0105 likau labai maloniai nustebinta. Pati \u017einiasklaidos lauke dirbu nuo 2011 met\u0173. Pamenu pirm\u0105 kart\u0105, kai 2012-aisiais siun\u010diau vie\u0161\u0105 lai\u0161k\u0105, kviesdama Lietuvos redakcijas apsvarstyti tur\u0117ti etikos kontrolieri\u0173, auditorijos redaktori\u0173. Vadina pareigyb\u0119 skirtingais b\u016bdais. Kai Neringa at\u0117jo ir pasi\u016bl\u0117 galimyb\u0119, man pasirod\u0117 unikalu ir pri\u0117miau kaip i\u0161\u0161\u016bk\u012f pabandyti. Ir kur\u012f laik\u0105 bandau.<\/p>\n\n\n\n

Kas labiausiai \u012fstrigo min\u0117tame manifeste?<\/strong><\/p>\n\n\n\n

Jis yra paprastas, nepretenzingas tekstas, kur kalba, kaip \u017eurnalistai nori dirbti, kad jie supranta, kad gali daryti klaidas. Jie sako, kad mes esame pakankamai brand\u016bs ir dr\u0105s\u016bs klaidas pripa\u017einti ir pasakyti auditorijai, skaitytojams, neapgaudin\u0117ti, kad mes vis\u0105 laik\u0105 dirbame labai gerai, vis\u0105 laik\u0105 tobulai. Brandus po\u017ei\u016bris \u012f darb\u0105. Jo jau tikrai daug\u0117ja, nes \u017einiasklaidos laukas kei\u010diasi, bet vis dar gal\u0117\u010diau sakyti, kad to tr\u016bksta. Klaid\u0173 taisymo tikrai b\u016bna, bet nedaug. Labai tas u\u017ekliuvo \u2013 nuo\u0161irdus pripa\u017einimas, kad stengiam\u0117s, bandome dirbti pagal tam tikrus principus ir vertybes, bet b\u016bsime su jumis ir atviri.<\/p>\n\n\n\n

Rugile, kaip atrodo tavo, kaip auditorijos atstov\u0117s, darbas?<\/strong><\/p>\n\n\n\n

Pirma, visada skaitau, k\u0105 ra\u0161ote, kas yra publikuojama. Ne tik kaip skaitytoja, bet turiu ir papildom\u0105 filtr\u0105 \u2013 \u017ei\u016briu \u012f nuotraukas, kurios atrenkamos, kaip pristatomi pa\u0161nekovai, kokie yra \u017eod\u017eiai, koks pavadinimas. <\/p>\n\n\n\n

\"\"
Bendra.lt auditorijos atstov\u0117, Lietuvos \u012fvairov\u0117s chartijos vadov\u0117 Rugil\u0117 Trumpyt\u0117<\/figcaption><\/figure><\/div>\n\n\n\n

Vien\u0105 pavyzd\u012f galiu pasakyti, jis n\u0117ra i\u0161 Bendra.lt, bet matomas visose redakcijose apskritai ir daug kur yra gird\u0117tas. <\/p>\n\n\n\n

Neteis\u0117tas migrantas. Tai terminas, kurio nereik\u0117t\u0173 vartoti apskritai. K\u0105 jis rei\u0161kia? Jeigu pakeistume \u017eod\u012f migrantas, pavyzd\u017eiui, Lukrecijumi. Neteis\u0117tas Lukrecijus. Na. taip negali b\u016bti. Neteis\u0117tas vaikas, neteis\u0117ta moteris. Negali b\u016bti \u017emogus neteis\u0117tas. Bet galima kalb\u0117ti apie neteis\u0117tus, nereguliarius migracijos srautus, bet ne apie \u017emog\u0173.<\/p>\n\n\n\n

Kartais pokalbiuose su \u017emon\u0117mis ta fraz\u0117 nuskamba, nes mes labai da\u017enai j\u0105 matome aplinkui, yra \u012fsiskverbusi \u012f m\u016bs\u0173 galvas, mes atkartojame. A\u0161 \u017ei\u016briu, ar n\u0117ra toki\u0173 nepiktybi\u0161k\u0173 atkartojim\u0173. Kartais gali ra\u0161yti i\u0161 incerijos ir pakankamai nepareflektuoti. Ar n\u0117ra tam tikro \u017eodyno, kuris gal paslepia, stigmatizuoja, blogoje \u0161viesoje nu\u0161vie\u010dia \u017emog\u0173, kuris netur\u0117t\u0173 toje \u0161viesoje b\u016bti. <\/p>\n\n\n\n

\u017di\u016briu, kaip keliami \u012fra\u0161ai Facebooke, kaip j\u016bs bendraujate su \u017emon\u0117mis, kurie ra\u0161o komentarus. Kartais Neringa atsiun\u010dia pa\u017ei\u016br\u0117ti tekst\u0105 iki publikacijos, kas yra labai gerai, nes tuomet gali valdyti tam tikras rizikas. Pavyzd\u017eiui, ar monta\u017eu nesukuriame klaidingos interpretacijos apie istorij\u0105. <\/p>\n\n\n\n

Visada tikrinu elektroninio pa\u0161to adres\u0105 laukdama skaitytoj\u0173 lai\u0161k\u0173. Tikrai kvie\u010diu para\u0161yti etika@bendra.lt. Jeigu jums kaip skaitytojui ar skaitytojai ka\u017ekas patiko, o gal nesupratote, kod\u0117l kalbinamas vienas \u017emogus, o ne kitas, labai laukiu toki\u0173 lai\u0161k\u0173. A\u0161 pati, kaip skaitytoja, ne kart\u0105 esu tur\u0117jusi klausim\u0173 d\u0117l kit\u0173 redakcij\u0173, d\u0117l kit\u0173 portal\u0173 ir niekada netur\u0117jau kam para\u0161yti. <\u2026> Jeigu jums d\u0117l Bendra.lt kyla klausim\u0173, vis\u0105 laik\u0105 galite para\u0161yti man.<\/p>\n\n\n\n

Klausykite vis\u0105 Bendra.lt tinklalaid\u0119<\/a>, kurioje taip pat kalbame apie Bendra.lt redakcijos \u012fk\u016brimo istorij\u0105, m\u016bs\u0173 vertybes, kod\u0117l siekiame gird\u0117ti auditorij\u0105 ir kurti tarpusavio pasitik\u0117jim\u0105.<\/p>\n\n\n\n

Su Bendra.lt manifestu galite susipa\u017einti \u010dia<\/a>.<\/p>\n\n\n\n

\n\n\n\n

\u0160is darbas parengtas Bendra.lt \u012fgyvendinant Europos S\u0105jungos\u00a0PERSPECTIVES<\/a>\u00a0ir \u201eBendradarbiavimu ir \u012ftraukumu gr\u012fstos kritinio m\u0105stymo laboratorijos\u201c, kuri yra Aktyvi\u0173 pilie\u010di\u0173 fondo (APF), finansuojamo Norvegijos finansinio mechanizmo l\u0117\u0161omis, projektus.\u00a0<\/p>\n\n\n\n

Darbas i\u0161 dalies finansuojamas Europos S\u0105jungos. I\u0161sakyti po\u017ei\u016briai ir nuomon\u0117s yra tik autoriaus (-i\u0173) ir neb\u016btinai atspindi Europos S\u0105jungos ar Europos Komisijos po\u017ei\u016br\u012f ir pozicij\u0105. Nei Europos S\u0105junga, nei pagalb\u0105 teikianti institucija negali b\u016bti laikomos atsakingomis.<\/em><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

\u012etraukiosios \u017eurnalistikos platforma Bendra.lt yra viena i\u0161 nedaugelio redakcij\u0173 Lietuvoje, kuri yra \u012fsteigusi nepriklausom\u0105 auditorijos atstovo pareigyb\u0119. \u0160is asmuo stebi ir analizuoja redakcijos \u017eurnalist\u0173 veikl\u0105, kuriam\u0105 turin\u012f, atliepia auditorijos poreikius ar skundus. Pirmojoje Bendra.lt tinklalaid\u0117je kalbame, kod\u0117l Lietuvos \u017einiasklaidos priemon\u0117ms svarbu tur\u0117ti nepriklausom\u0105 auditorijos atstov\u0105 ir kaip tai prisideda prie pasitik\u0117jimo \u017einiasklaida didinimo.<\/p>\n","protected":false},"author":12,"featured_media":19365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-19363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-lt"],"acf":[],"yoast_head":"\nKod\u0117l \u012fsteig\u0117me auditorijos atstovo pareigyb\u0119 ir k\u0105 tai rei\u0161kia m\u016bs\u0173 skaitytojams - Media4Change<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.media4change.co\/lt\/kodel-isteigeme-auditorijos-atstovo-pareigybe-ir-ka-tai-reiskia-musu-skaitytojams\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kod\u0117l \u012fsteig\u0117me auditorijos atstovo pareigyb\u0119 ir k\u0105 tai rei\u0161kia m\u016bs\u0173 skaitytojams - Media4Change\" \/>\n<meta property=\"og:description\" content=\"\u012etraukiosios \u017eurnalistikos platforma Bendra.lt yra viena i\u0161 nedaugelio redakcij\u0173 Lietuvoje, kuri yra \u012fsteigusi nepriklausom\u0105 auditorijos atstovo pareigyb\u0119. \u0160is asmuo stebi ir analizuoja redakcijos \u017eurnalist\u0173 veikl\u0105, kuriam\u0105 turin\u012f, atliepia auditorijos poreikius ar skundus. 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