{"id":12356,"date":"2022-02-21T11:26:51","date_gmt":"2022-02-21T09:26:51","guid":{"rendered":"https:\/\/www.media4change.co\/?post_type=methodologies&#038;p=12356"},"modified":"2022-02-21T11:26:52","modified_gmt":"2022-02-21T09:26:52","slug":"produkto-iterpimas","status":"publish","type":"methodologies","link":"https:\/\/www.media4change.co\/lt\/methodologies\/produkto-iterpimas\/","title":{"rendered":"Produkto \u012fterpimas"},"content":{"rendered":"\n<p><strong>Tikslai<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>suteikti \u017eini\u0173 apie tai, kaip socialiniai tinklai i\u0161naudojami pasl\u0117ptai produkt\u0173 ir preki\u0173 reklamai;<\/li><li>ugdyti pastabum\u0105 socialini\u0173 tinkl\u0173 turiniui, kritin\u012f m\u0105stym\u0105 preki\u0173 \u017eenkl\u0173 rekomendacij\u0173 at\u017evilgiu;<\/li><li>supa\u017eindinti su pasl\u0117pto reklamavimo technika \u2013 produkto \u012fterpimu (angl. product placement).<\/li><\/ul>\n\n\n\n<p><strong>Susijusios \u017emogaus teis\u0117s<\/strong><\/p>\n\n\n\n<p>Teis\u0117 \u012f informacij\u0105<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Trukm\u0117<\/strong><\/p>\n\n\n\n<p>30 &#8211; 35 min.<br><\/p>\n\n\n\n<p><strong>Priemon\u0117s<\/strong><\/p>\n\n\n\n<p>Gudrieji mobilieji telefonai su fotoaparatais, interneto ry\u0161ys, projektorius, lenta, pasirinktas prek\u0117s \u017eenklas ar produktas su prek\u0117s \u017eenklu (pvz., arbatos pakelis ar pana\u0161iai);<br><\/p>\n\n\n\n<p><strong>Pasiruo\u0161imas<\/strong><\/p>\n\n\n\n<p>Bendraam\u017ei\u0173 \u0161viet\u0117jas gal\u0117t\u0173 paruo\u0161ti pademonstruoti kelet\u0105 socialini\u0173 tinkl\u0173 reklam\u0173 pavyzd\u017ei\u0173 (pora pateikiama priede po pratimu, daugiau galima surasti populiari\u0173 veik\u0117j\u0173 socialini\u0173 tinkl\u0173 paskyrose).<br>Tikt\u0173, jei bendraam\u017ei\u0173 \u0161viet\u0117jas sukurt\u0173 FB grup\u0119 (arba Snapchat susira\u0161in\u0117jim\u0105) sukurtoms socialini\u0173 tinkl\u0173 reklamoms paskelbti.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Eiga<\/strong><\/p>\n\n\n\n<p>Bendraam\u017ei\u0173 \u0161viet\u0117jas paai\u0161kina, kad garsi\u0173 ar daug sek\u0117j\u0173 turin\u010di\u0173 asmenybi\u0173 socialini\u0173 tinkl\u0173 paskyrose karts nuo karto skelbiama slepiama reklama. Pats socialinio tinklo paskyros autorius pagal i\u0161ankstin\u012f susitarim\u0105, apie kur\u012f jo socialinio tinklo sek\u0117jas gali tik nutuokti, imasi reklamuoti prek\u0117s \u017eenkl\u0105 ar produkt\u0105. Da\u017enai reklamuojama siekiant prek\u0117s \u017eenkl\u0105 pavaizduoti kuo labiau kasdien\u0117je situacijoje, nepabr\u0117\u017eiant, kad rekomendacija j\u012f naudoti yra reklama, apeliuojant \u012f turim\u0105 patirt\u012f, gal\u0117jim\u0105 garantuoti produkto kokyb\u0119, naud\u0105 ar nekenksmingum\u0105 ir pana\u0161iai. Da\u017eniausiai tokios reklamos pateikiamos nuotraukomis \u2013 populiarios Facebook\u2018e ir Instagram. Pavyzd\u017eiui, daug cukraus turint\u012f g\u0117rim\u0105 reklamuoja liekni ir sporti\u0161ki \u017emon\u0117s, turintys gra\u017ei\u0105 fig\u016br\u0105 (pvz., Monika \u0160al\u010di\u016bt\u0117) \u2013 tuo stengiantis nukreipti d\u0117mes\u012f nuo galimo neigiamo poveikio.<br>\u0160i technika vadinama \u201eprodukto \u012fterpimu\u201c (angl. product placement) ir ji naudojama daug kur \u2013 pradedant filmais, populiariomis knygomis, \u017eurnalais, televizijos laidomis, baigiant socialiniais tinklais. Nepriklausomi \u017eurnalistai ir principinga \u017einiasklaida nenaudos savo k\u016briniuose produkto \u012fterpimo technikos d\u0117l to, kad ja siekiama manipuliuoti skaitytoju.<br>Kaip socialini\u0173 tinkl\u0173 \u012f\u017eymyb\u0117s stengiasi sudominti sek\u0117jus? Pirmiausia svarbu, kad reklama b\u016bt\u0173 daugiau apie pat\u012f socialin\u0117s paskyros savinink\u0105, jo poj\u016b\u010dius, i\u0161gyvenimus, norus, svajones ir patirt\u012f, kuriomis ji(s) dalijasi su savo sek\u0117jais, ne tiek pat\u012f reklamuojam\u0105 produkt\u0105. Ger\u0105 nuotrauk\u0105 lydi trumpas priera\u0161as, paai\u0161kinantis nuotraukos prasm\u0119 ir lengviau reklam\u0105 socialiniame tinkle pasteb\u0117ti padedan\u010diosios \u017eymos (angl. hashtags)<br>Niekas taip gerai nepadeda suprasti technikos kaip bandymas j\u0105 pritaikyti \u2013 tad bendraam\u017ei\u0173 \u0161viet\u0117jas paskirsto dalyvius \u012f grupeles po 2-3 \u017emones ir skiria u\u017eduot\u012f sukurti kuo labiau pasl\u0117pt\u0105 reklamin\u0119 nuotrauk\u0105 socialiniam tinklui. Tinkamu prek\u0117s \u017eenklu galima parinkti bet k\u0105 i\u0161 aplinkos \u2013 telefono prek\u0117s \u017eenkl\u0105, arbatos prek\u0117s \u017eenkl\u0105 ir pana\u0161iai. Svarbu, kad nuotraukoje b\u016bt\u0173 naudojamas pats prek\u0117s \u017eenklas. Po nuotrauka \u2013 pagalus priera\u0161as ir 2-3 \u017eymos.<\/p>\n\n\n\n<p>Atlikus u\u017eduot\u012f, nuotraukos keliamos \u012f FB grup\u0119 (Snapchat susira\u0161in\u0117jim\u0105) aptarimui.<br><\/p>\n\n\n\n<p><strong>Apibendrinimas<\/strong><\/p>\n\n\n\n<p>K\u016brybin\u0117ms grupel\u0117ms pristatant darbo rezultat\u0105, bendraam\u017ei\u0173 \u0161viet\u0117jas moderuoja diskusij\u0105 u\u017eduodamas tokius klausimus:<\/p>\n\n\n\n<p>&#8211; K\u0105 steng\u0117t\u0117s pabr\u0117\u017eti \u0161ioje nuotraukoje? Kod\u0117l?<br>-Kaip, manytum\u0117te, tai tur\u0117t\u0173 paveikti j\u016bs\u0173 socialinio tinklo paskyros sek\u0117jus? Kod\u0117l?<br>&#8211; Ar kuriant tokius reklaminius produktus galima b\u016bt\u0173 i\u0161vengti manipuliacijos savo sek\u0117jais? Kaip?<\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tikslai suteikti \u017eini\u0173 apie tai, kaip socialiniai tinklai i\u0161naudojami pasl\u0117ptai produkt\u0173 ir preki\u0173 reklamai; ugdyti pastabum\u0105 socialini\u0173 tinkl\u0173 turiniui, kritin\u012f m\u0105stym\u0105 preki\u0173 \u017eenkl\u0173 rekomendacij\u0173 at\u017evilgiu; supa\u017eindinti su pasl\u0117pto reklamavimo technika \u2013 produkto \u012fterpimu (angl. product placement). Susijusios \u017emogaus teis\u0117s Teis\u0117 \u012f informacij\u0105 Trukm\u0117 30 &#8211; 35 min. Priemon\u0117s Gudrieji mobilieji telefonai su fotoaparatais, interneto ry\u0161ys, [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","methodology-program":[227],"methodology-length":[254],"methodology-difficulty":[243],"methodology-themes":[],"class_list":["post-12356","methodologies","type-methodologies","status-publish","hentry","methodology-program-man-sake-lt","methodology-length-35-min","methodology-difficulty-3-lt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Produkto \u012fterpimas - Media4Change<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.media4change.co\/lt\/methodologies\/produkto-iterpimas\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produkto \u012fterpimas - Media4Change\" \/>\n<meta property=\"og:description\" content=\"Tikslai suteikti \u017eini\u0173 apie tai, kaip socialiniai tinklai i\u0161naudojami pasl\u0117ptai produkt\u0173 ir preki\u0173 reklamai; ugdyti pastabum\u0105 socialini\u0173 tinkl\u0173 turiniui, kritin\u012f m\u0105stym\u0105 preki\u0173 \u017eenkl\u0173 rekomendacij\u0173 at\u017evilgiu; supa\u017eindinti su pasl\u0117pto reklamavimo technika \u2013 produkto \u012fterpimu (angl. product placement). Susijusios \u017emogaus teis\u0117s Teis\u0117 \u012f informacij\u0105 Trukm\u0117 30 &#8211; 35 min. 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