{"id":12331,"date":"2022-02-19T11:55:56","date_gmt":"2022-02-19T09:55:56","guid":{"rendered":"https:\/\/www.media4change.co\/?post_type=methodologies&p=12331"},"modified":"2022-02-19T12:07:30","modified_gmt":"2022-02-19T10:07:30","slug":"kas-parduodama-o-kas-perkama","status":"publish","type":"methodologies","link":"https:\/\/www.media4change.co\/lt\/methodologies\/kas-parduodama-o-kas-perkama\/","title":{"rendered":"Kas parduodama, o kas perkama?"},"content":{"rendered":"\n

Tikslai<\/strong><\/p>\n\n\n\n

Skatinti vizualin\u012f ra\u0161tingum\u0105, mokyti atpa\u017einti siek\u012f manipuliuoti vaizdiniais dirgikliais, ugdyti kritinio m\u0105stymo, socialin\u0117s kritikos \u012fg\u016bd\u017eius.
<\/p>\n\n\n\n

Susijusios \u017emogaus teis\u0117s<\/strong><\/p>\n\n\n\n

Parinkus teminius pavyzd\u017eius, metodas itin tinka taikyti kartu su \u017einias apie ly\u010di\u0173 konstravim\u0105 ir ly\u010di\u0173 vaidmenis gilinan\u010diais metodais.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Trukm\u0117<\/strong><\/p>\n\n\n\n

30 min.
<\/p>\n\n\n\n

Priemon\u0117s<\/strong><\/p>\n\n\n\n

Kompiuteris, projektorius.
<\/p>\n\n\n\n

Pasiruo\u0161imas<\/strong><\/p>\n\n\n\n

Paruo\u0161ti tinkam\u0173 diskusijai nuotrauk\u0173 (\u017er. 1 priedas)
<\/p>\n\n\n\n

Eiga<\/strong><\/p>\n\n\n\n

Bendraam\u017ei\u0173 \u0161viet\u0117jas pradeda klausdamas bendraam\u017ei\u0173, kaip, j\u0173 nuomone, vienu \u017eod\u017eiu gal\u0117t\u0173 b\u016bti \u012fvardijamas reklamos tikslas. Daugyb\u0117 i\u0161vardyt\u0173 variant\u0173 (informuoti, linksminti ir t.t.) bus arti tikrov\u0117s. Ta\u010diau reik\u0117t\u0173 akcentuoti, kad svarbiausias reklamos tikslas yra PARDUOTI produkt\u0105 arba paslaug\u0105. Informacijos pertekliaus am\u017eiuje, kad produktas ar prek\u0117 b\u016bt\u0173 parduoti, reikia sukurti poreik\u012f. Tod\u0117l tai, kas reklama pardavin\u0117jama, gali b\u016bti labai toli nuo to, kas i\u0161 ties\u0173 yra perkama.
Pardavin\u0117jamos yra konkre\u010dios paslaugos ar produktai.
Perkama \u2013 jausenos, fantazijos, norai, siekiai ir svajon\u0117s, tam tikra gyvenimo vizija, su kuria norima tapatintis ar kad kas nors kitas tapatint\u0173si. Reklama labai da\u017enai vizij\u0105 ir jausen\u0105 rei\u0161kia ne \u017eod\u017eiais ar \u0161\u016bkiais, o vizualin\u0117mis priemon\u0117mis. Pirmas \u017eingsnis \u2013 tai geb\u0117ti verbalizuoti vaizdinius, t.y., \u017eod\u017eiais \u012fvardinti vaizdini\u0173 reik\u0161m\u0119. \u012evardijant galima lengvai atpa\u017einti, kaip reklama prisideda prie stereotip\u0173 k\u016brimo ir j\u0173 nuolatinio perdirbimo bei palaikymo.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Apibendrinimas<\/strong><\/p>\n\n\n\n

Reklamos ekrane rodomos po vien\u0105 ir bendraam\u017ei\u0173 \u0161viet\u0117jas, i\u0161kart, kartu su bendraam\u017eiais kartu \u012fvardija, kas perkama, o kas parduodama. Svarbu reikalauti tikslumo \u2013 kad ir kaip nepadoriai verbalizavimas gali skamb\u0117ti \u2013 b\u016btent d\u0117l to juk ir yra pateikiama vaizdiniais, kurie b\u016bna subtilesni u\u017e pa\u010dius \u017eod\u017eius, grie\u017et\u0105j\u012f naratyv\u0105.<\/p>\n\n\n\n

Diskutuojant reikia skatinti bendraam\u017eus pasteb\u0117ti nuostat\u0173, stereotip\u0173 konstravim\u0105.
Diskusijai tinka klausimas: k\u0105 reik\u0117t\u0173 daryti, kad vie\u0161ojoje erdv\u0117je toki\u0173 rei\u0161kini\u0173 neb\u016bt\u0173? Atsakym\u0105 kreipti link b\u016btinyb\u0117s formuluoti socialin\u0119 kritik\u0105, kaip galima b\u016bt\u0173 kritikuoti \u012fsisen\u0117jusius ir daugelio kaip savaime suprantamyb\u0117s priimamus rei\u0161kinius.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Pasi\u016blymai t\u0119siniui, papildoma med\u017eiaga<\/strong><\/p>\n\n\n\n

Dar 45 minu\u010di\u0173 galima skirti darbui grup\u0117se \u2013 kad bendraam\u017eiai \u0161viet\u0117jai interneto erdv\u0117je patys surast\u0173 reklam\u0173 pavyzd\u017eius, ai\u0161kiai \u012fvardyt\u0173, kas perkama, kas parduodama, pristatyt\u0173 platesn\u0119 reklamos socialin\u0119 reik\u0161m\u0119 ir pasiruo\u0161t\u0173 tai trumpoje kalboje (1-2 min.) sukritikuoti.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Kitos pritaikymo galimyb\u0117s bendraam\u017ei\u0173 \u0161viet\u0117jams<\/strong><\/p>\n\n\n\n

Rinktis galima ne tik stati\u0161kas reklamas, bet ir vaizdo reporta\u017eus.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tikslai Skatinti vizualin\u012f ra\u0161tingum\u0105, mokyti atpa\u017einti siek\u012f manipuliuoti vaizdiniais dirgikliais, ugdyti kritinio m\u0105stymo, socialin\u0117s kritikos \u012fg\u016bd\u017eius. Susijusios \u017emogaus teis\u0117s Parinkus teminius pavyzd\u017eius, metodas itin tinka taikyti kartu su \u017einias apie ly\u010di\u0173 konstravim\u0105 ir ly\u010di\u0173 vaidmenis gilinan\u010diais metodais. Trukm\u0117 30 min. Priemon\u0117s Kompiuteris, projektorius. Pasiruo\u0161imas Paruo\u0161ti tinkam\u0173 diskusijai nuotrauk\u0173 (\u017er. 1 priedas) Eiga Bendraam\u017ei\u0173 \u0161viet\u0117jas pradeda […]<\/p>\n","protected":false},"featured_media":0,"template":"","methodology-program":[227],"methodology-length":[253],"methodology-difficulty":[243],"methodology-themes":[],"class_list":["post-12331","methodologies","type-methodologies","status-publish","hentry","methodology-program-man-sake-lt","methodology-length-30-min","methodology-difficulty-3-lt"],"acf":[],"yoast_head":"\nKas parduodama, o kas perkama? - Media4Change<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.media4change.co\/lt\/methodologies\/kas-parduodama-o-kas-perkama\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kas parduodama, o kas perkama? - Media4Change\" \/>\n<meta property=\"og:description\" content=\"Tikslai Skatinti vizualin\u012f ra\u0161tingum\u0105, mokyti atpa\u017einti siek\u012f manipuliuoti vaizdiniais dirgikliais, ugdyti kritinio m\u0105stymo, socialin\u0117s kritikos \u012fg\u016bd\u017eius. Susijusios \u017emogaus teis\u0117s Parinkus teminius pavyzd\u017eius, metodas itin tinka taikyti kartu su \u017einias apie ly\u010di\u0173 konstravim\u0105 ir ly\u010di\u0173 vaidmenis gilinan\u010diais metodais. Trukm\u0117 30 min. Priemon\u0117s Kompiuteris, projektorius. 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