{"id":12327,"date":"2022-02-19T11:38:00","date_gmt":"2022-02-19T09:38:00","guid":{"rendered":"https:\/\/www.media4change.co\/?post_type=methodologies&#038;p=12327"},"modified":"2022-02-19T12:08:22","modified_gmt":"2022-02-19T10:08:22","slug":"ivaizdzio-formavimas","status":"publish","type":"methodologies","link":"https:\/\/www.media4change.co\/lt\/methodologies\/ivaizdzio-formavimas\/","title":{"rendered":"\u012evaizd\u017eio formavimas"},"content":{"rendered":"\n<p><strong>Tikslai<\/strong><\/p>\n\n\n\n<p>Metodas, skirtas suprasti, kaip vie\u0161umoje gali b\u016bti formuojamas \u012fvaizdis, pasitelkiant manipuliacijas taisoma pasitik\u0117jim\u0105 praradusi\u0173 visuomen\u0117s veik\u0117j\u0173 reputacija. \u017dinant, kokius kelius mina propagandos specialistai, lengviau propagand\u0105 atpa\u017einti. \u0160is u\u017esi\u0117mimas skatina komandin\u012f darb\u0105, k\u016brybi\u0161kum\u0105, taip pat lavina vie\u0161ojo kalb\u0117jimo ir \u012ftikin\u0117jimo \u012fg\u016bd\u017eius.<br><\/p>\n\n\n\n<p><strong>Trukm\u0117<\/strong><\/p>\n\n\n\n<p>90 min.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Priemon\u0117s<\/strong><\/p>\n\n\n\n<p>\u012erankiai: spalvoti flomasteriai, ra\u0161ikliai, A4 popieriaus lapai, flipchartas<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Pasiruo\u0161imas<\/strong><\/p>\n\n\n\n<p>1) U\u017eduot\u012f tinka atlikti grup\u0117se po 4-5 \u017emones.<br>2) Parinkti agresyviai atrodan\u010dio vilko paveiksl\u0117l\u012f, kur\u012f, pristatant u\u017eduot\u012f bendraam\u017eiams, reik\u0117t\u0173 iliustruoti.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Eiga<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Bendraam\u017ei\u0173 \u0161viet\u0117jas pirma pateikia kelet\u0105 teorini\u0173 teigini\u0173: t.y., kad \u201ery\u0161iuose su visuomene arba vie\u0161uosiuose ry\u0161iuose ypa\u010d svarbus yra \u012fvaizdis. \u012evaizd\u017eio formavimas susideda i\u0161 daugelio etap\u0173, vienas esmini\u0173 \u2013 tai suteikti auditorijai pagrindo patik\u0117ti tuo, kuo norima, kad auditorija patik\u0117t\u0173. Geri darbai ar bent intencija tokius daryti \u2013 vienas toki\u0173 b\u016bd\u0173\u201c.<\/p>\n\n\n\n<p>Po \u0161i\u0173 \u017eod\u017ei\u0173 bendraam\u017ei\u0173 \u0161viet\u0117jas matomoje vietoje pakabina agresyviai atrodan\u010dio vilko paveiksl\u0117l\u012f ir sako:<br><em>Prie\u0161 j\u016bs\u0173 akis \u2013 Bais\u0117n\u0173 mi\u0161ko Vilkas \u017diaurius. Bais\u0117n\u0173 mi\u0161kas taip buvo pramintas kaimynini\u0173 mi\u0161k\u0173 \u017ev\u0117ri\u0173 \u2013 sklido gandai ir baisos istorijos apie ten vykstan\u010dias baisybes ir kaimynini\u0173 mi\u0161k\u0173 gyventojai n\u0117 nosies ten neki\u0161o. Daugel\u012f met\u0173 \u017diaurius, naudodamas \u017eiauri\u0105 priespaud\u0105 ir terorizuodamas Bais\u0117n\u0173 mi\u0161ko \u017ev\u0117ris, ypa\u010d silpnesniuosius, vald\u0117 Bais\u0117nus. Metai b\u0117go, \u017ev\u0117ri\u0173 Bais\u0117n\u0173 mi\u0161ke vis ma\u017e\u0117jo, populiacija sen\u0117jo. Ta\u010diau vien\u0105 dien\u0105 jauni ir dr\u0105s\u016bs Zuikiai nusprend\u0117 pasiprie\u0161inti \u017diauriaus savivalei ir susivienij\u0119 i\u0161versti vienvald\u012f Vilk\u0105 i\u0161 vald\u017eios. Senstan\u010diam Vilkui \u017diauriui nebebuvo taip lengva atlaikyti dr\u0105si\u0173 jaun\u0173 zuiki\u0173 spaudim\u0105, tod\u0117l jis nusprend\u0117 pasitelkti mink\u0161tosios galios \u2013 t.y., \u012ftikin\u0117jimo, o ne prievartos, metodus mi\u0161ko \u017ev\u0117rims \u012f savo pus\u0119 palenkti.<\/em><\/p>\n\n\n\n<p><em>Kokiomis mink\u0161tosios galios priemon\u0117mis Vilkas \u017diaurius gali formuoti apie save<\/em> <em>geresn\u012f \u012fvaizd\u012f? \u2013 tai klausimas, kur\u012f turi atsakyti komanda- ry\u0161i\u0173 su visuomene strategai. Kas pasi\u016blys \u017diauriui geresn\u012f \u012fvaizd\u017eio formavimo plan\u0105? <\/em>Bendraam\u017ei\u0173 \u0161viet\u0117jas gali pasi\u016blyti kelet\u0105 ry\u0161i\u0173 su visuomene plano strukt\u016brini\u0173 dali\u0173, pvz.:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&nbsp;Pakeisti \u017diauriaus i\u0161vaizd\u0105, galb\u016bt jo vard\u0105 (dress-kodas)<\/li><li>&nbsp;Bendrauti su \u017einiasklaida (prane\u0161imas spaudai \u2013 kokiomis temomis?)<\/li><li>Pasirodyti vie\u0161umoje su Bais\u0117n\u0173 mi\u0161ko \u017ev\u0117ri\u0173 \u012f\u017eymyb\u0117mis (kokiomis ir kod\u0117l?)<\/li><\/ul>\n\n\n\n<p>&#8211; U\u017esiimti investicijomis \u0161vietim\u0105 (gal Vilkas gal\u0117t\u0173 suorganizuoti mokymus, kokia tema jos b\u016bt\u0173, kaip gal\u0117t\u0173 skamb\u0117ti kvietimas?)<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pad\u0117ti vargstantiems (kuriems ir kokiu b\u016bdu?)<\/li><li>Kompromituoti ir suskaldyti jo nuvertimo siekian\u010di\u0173 zuiki\u0173 bendruomen\u0119. Palenkti dal\u012f zuiki\u0173 bendruomen\u0117s \u012f savo pus\u0119.<\/li><li>Sukurti racionali\u0105 istorij\u0105, pateisinan\u010di\u0105 \u017diauriaus ankstesn\u012f \u017eiaurum\u0105 ir jo pasikeitim\u0105.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Apibendrinimas<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Apibendrinimui tinkami klausimai:<br>\u2022 Jei nor\u0117tum\u0117te \u012fgyvendinti savo ry\u0161i\u0173 su visuomene strategijas, ko reik\u0117t\u0173, kad jos b\u016bt\u0173 efektyvios?<br>\u2022 Ar jums stebinti vie\u0161\u0105j\u0105 erdv\u0119, yra tek\u0119 susidurti su pana\u0161iomis \u012fvaizd\u017eio taisymo kampanijomis? Koki\u0173 gal\u0117tum\u0117te duoti pavyzd\u017ei\u0173?<br>\u2022 Kuo svarbus \u012fvaizdis? Kuo vald\u017eios atstovams svarb\u016bs reputacija ir \u012fvaizdis?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tikslai Metodas, skirtas suprasti, kaip vie\u0161umoje gali b\u016bti formuojamas \u012fvaizdis, pasitelkiant manipuliacijas taisoma pasitik\u0117jim\u0105 praradusi\u0173 visuomen\u0117s veik\u0117j\u0173 reputacija. \u017dinant, kokius kelius mina propagandos specialistai, lengviau propagand\u0105 atpa\u017einti. \u0160is u\u017esi\u0117mimas skatina komandin\u012f darb\u0105, k\u016brybi\u0161kum\u0105, taip pat lavina vie\u0161ojo kalb\u0117jimo ir \u012ftikin\u0117jimo \u012fg\u016bd\u017eius. Trukm\u0117 90 min. Priemon\u0117s \u012erankiai: spalvoti flomasteriai, ra\u0161ikliai, A4 popieriaus lapai, flipchartas Pasiruo\u0161imas 1) [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","methodology-program":[227],"methodology-length":[261],"methodology-difficulty":[243],"methodology-themes":[],"class_list":["post-12327","methodologies","type-methodologies","status-publish","hentry","methodology-program-man-sake-lt","methodology-length-90-min","methodology-difficulty-3-lt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u012evaizd\u017eio formavimas - Media4Change<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.media4change.co\/lt\/methodologies\/ivaizdzio-formavimas\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u012evaizd\u017eio formavimas - Media4Change\" \/>\n<meta property=\"og:description\" content=\"Tikslai Metodas, skirtas suprasti, kaip vie\u0161umoje gali b\u016bti formuojamas \u012fvaizdis, pasitelkiant manipuliacijas taisoma pasitik\u0117jim\u0105 praradusi\u0173 visuomen\u0117s veik\u0117j\u0173 reputacija. \u017dinant, kokius kelius mina propagandos specialistai, lengviau propagand\u0105 atpa\u017einti. \u0160is u\u017esi\u0117mimas skatina komandin\u012f darb\u0105, k\u016brybi\u0161kum\u0105, taip pat lavina vie\u0161ojo kalb\u0117jimo ir \u012ftikin\u0117jimo \u012fg\u016bd\u017eius. Trukm\u0117 90 min. Priemon\u0117s \u012erankiai: spalvoti flomasteriai, ra\u0161ikliai, A4 popieriaus lapai, flipchartas Pasiruo\u0161imas 1) [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.media4change.co\/lt\/methodologies\/ivaizdzio-formavimas\/\" \/>\n<meta property=\"og:site_name\" content=\"Media4Change\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/media4change.co\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-19T10:08:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mlunklm8xjeu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.media4change.co\/wp-content\/uploads\/2020\/11\/Daufault-paveikslėlis-M4C.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Media4ChangeCo\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.media4change.co\/lt\/methodologies\/ivaizdzio-formavimas\/\",\"url\":\"https:\/\/www.media4change.co\/lt\/methodologies\/ivaizdzio-formavimas\/\",\"name\":\"\u012evaizd\u017eio formavimas - Media4Change\",\"isPartOf\":{\"@id\":\"https:\/\/www.media4change.co\/lt\/#website\"},\"datePublished\":\"2022-02-19T09:38:00+00:00\",\"dateModified\":\"2022-02-19T10:08:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.media4change.co\/lt\/methodologies\/ivaizdzio-formavimas\/#breadcrumb\"},\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.media4change.co\/lt\/methodologies\/ivaizdzio-formavimas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.media4change.co\/lt\/methodologies\/ivaizdzio-formavimas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.media4change.co\/lt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Methodologies\",\"item\":\"https:\/\/www.media4change.co\/lt\/methodologies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u012evaizd\u017eio formavimas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.media4change.co\/lt\/#website\",\"url\":\"https:\/\/www.media4change.co\/lt\/\",\"name\":\"Media4Change\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.media4change.co\/lt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lt-LT\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u012evaizd\u017eio formavimas - Media4Change","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.media4change.co\/lt\/methodologies\/ivaizdzio-formavimas\/","og_locale":"lt_LT","og_type":"article","og_title":"\u012evaizd\u017eio formavimas - Media4Change","og_description":"Tikslai Metodas, skirtas suprasti, kaip vie\u0161umoje gali b\u016bti formuojamas \u012fvaizdis, pasitelkiant manipuliacijas taisoma pasitik\u0117jim\u0105 praradusi\u0173 visuomen\u0117s veik\u0117j\u0173 reputacija. \u017dinant, kokius kelius mina propagandos specialistai, lengviau propagand\u0105 atpa\u017einti. \u0160is u\u017esi\u0117mimas skatina komandin\u012f darb\u0105, k\u016brybi\u0161kum\u0105, taip pat lavina vie\u0161ojo kalb\u0117jimo ir \u012ftikin\u0117jimo \u012fg\u016bd\u017eius. Trukm\u0117 90 min. Priemon\u0117s \u012erankiai: spalvoti flomasteriai, ra\u0161ikliai, A4 popieriaus lapai, flipchartas Pasiruo\u0161imas 1) [&hellip;]","og_url":"https:\/\/www.media4change.co\/lt\/methodologies\/ivaizdzio-formavimas\/","og_site_name":"Media4Change","article_publisher":"https:\/\/www.facebook.com\/media4change.co\/","article_modified_time":"2022-02-19T10:08:22+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mlunklm8xjeu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.media4change.co\/wp-content\/uploads\/2020\/11\/Daufault-paveikslėlis-M4C.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@Media4ChangeCo","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.media4change.co\/lt\/methodologies\/ivaizdzio-formavimas\/","url":"https:\/\/www.media4change.co\/lt\/methodologies\/ivaizdzio-formavimas\/","name":"\u012evaizd\u017eio formavimas - Media4Change","isPartOf":{"@id":"https:\/\/www.media4change.co\/lt\/#website"},"datePublished":"2022-02-19T09:38:00+00:00","dateModified":"2022-02-19T10:08:22+00:00","breadcrumb":{"@id":"https:\/\/www.media4change.co\/lt\/methodologies\/ivaizdzio-formavimas\/#breadcrumb"},"inLanguage":"lt-LT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.media4change.co\/lt\/methodologies\/ivaizdzio-formavimas\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.media4change.co\/lt\/methodologies\/ivaizdzio-formavimas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.media4change.co\/lt\/"},{"@type":"ListItem","position":2,"name":"Methodologies","item":"https:\/\/www.media4change.co\/lt\/methodologies\/"},{"@type":"ListItem","position":3,"name":"\u012evaizd\u017eio formavimas"}]},{"@type":"WebSite","@id":"https:\/\/www.media4change.co\/lt\/#website","url":"https:\/\/www.media4change.co\/lt\/","name":"Media4Change","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.media4change.co\/lt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lt-LT"}]}},"_links":{"self":[{"href":"https:\/\/www.media4change.co\/lt\/wp-json\/wp\/v2\/methodologies\/12327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.media4change.co\/lt\/wp-json\/wp\/v2\/methodologies"}],"about":[{"href":"https:\/\/www.media4change.co\/lt\/wp-json\/wp\/v2\/types\/methodologies"}],"wp:attachment":[{"href":"https:\/\/www.media4change.co\/lt\/wp-json\/wp\/v2\/media?parent=12327"}],"wp:term":[{"taxonomy":"methodology-program","embeddable":true,"href":"https:\/\/www.media4change.co\/lt\/wp-json\/wp\/v2\/methodology-program?post=12327"},{"taxonomy":"methodology-length","embeddable":true,"href":"https:\/\/www.media4change.co\/lt\/wp-json\/wp\/v2\/methodology-length?post=12327"},{"taxonomy":"methodology-difficulty","embeddable":true,"href":"https:\/\/www.media4change.co\/lt\/wp-json\/wp\/v2\/methodology-difficulty?post=12327"},{"taxonomy":"methodology-themes","embeddable":true,"href":"https:\/\/www.media4change.co\/lt\/wp-json\/wp\/v2\/methodology-themes?post=12327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}