February 10, 2020

MEDIA MONITORING: REVIEW OF 2019

The Media4change movement conducted media monitoring in 2019 to monitor journalistic work on mental health, sexual orientation, migration, religion and national minorities. For the analysis, works were selected based on predefined keywords which discussed the above topics in the context of Lithuanian news.

The analysis carried out reveals how the media portrayed these groups, in what contexts they emerged, how public opinion is formed, in what political picture the groups emerge, and what main images of theirs are created.

National and regional media were monitored during the study period. The research analyses publications on the basis of quantitative (subject and genre distribution) and qualitative (source comparison and headline analysis) criteria.

SEXUAL ORIENTATION

The media monitoring conducted from January to December of 2019 tracked journalistic work mentioning the terms “homosexual”, “gay”, “lesbian”, “orientation”, “LGBT”, “transgender”, and “gender reassignment”. In 12 months, 1676 journalistic works were selected. The most commonly used term is “homosexual” and the least frequently used is “transsexual”. The works discussing sexual orientation in the context of Lithuanian news were selected.

  • CONTEXT OF THE ARTICLES

In this analysis, journalistic works that speak about celebrations, victories, achievements, gains, and the difficulties overcome are seen as positive contexts. Journalistic works with a negative context cover criminal events, conflicts, disasters, natural tragedies, reminiscent of historical conflicts and crime, where negative phenomena are associated with the groups analysed in the publications. Journalistic works that maintain a balance of views, discuss facts, and research are considered neutral.

Two thirds of the analysed journalistic works on sexual orientation are neutral (70 percent), negative (14 percent) negative and positive (16 percent).

The word “gay” is mentioned in 794 works. Most of them (71 percent) are neutral, 13 percent contain a positive context and 16 percent of the selected works mention the word ‘gay’ in a negative context.

The keyword “homosexual” is mentioned in 803 works. Most of them (70 percent) are neutral, 15 percent contain a positive context and 15 percent of the selected works mention the keyword “homosexual” in a negative context.

The keyword “LGBT” is mentioned in 633 works. Most of them (67 percent) are neutral, 24 percent contain a positive context and 9 percent of the selected works mention the keyword “LGBT” in a negative context.

The keyword “lesbian” is mentioned in 436 works. Most of them (69 percent) are neutral, 21 percent contain a positive context and 10 percent of the selected works mention the keyword “lesbian” in a negative context.

The keyword ‘gender reassignment’ is mentioned in 63 works. Most of them (67 percent) are neutral, 25 percent contain a positive context and 8 percent of the selected works mention the keyword “gender reassignment” in a negative context.

The word “orientation” is mentioned in 327 works. Most of them (73 percent) are neutral, 15 percent contain a positive context and 12 percent of the selected works depict the keyword “orientation” in a negative context.

The keyword “transgender” is mentioned in 171 works. Most of them (63 percent) are neutral, 25 percent contain a positive context and 12 percent of the selected works depict transsexuals in a negative context.

The distribution of the selected works on sexual orientation across different media platforms (in percent).



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